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Ep 10 - On The Dotted Line
Podcast    Product    Production   

Ep 10 - On The Dotted Line

Final prototype of our choc balls and bloks are ready for our first in-store taste test...

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First carton arrives!
Milestones    Team   

First carton arrives!

So imagine our surprise when the full carton arrived into Hong Kong last night, complete with all the final packaging¬†ūüė≥

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Ep 9 - Dig Down Under
Learning    Product   

Ep 9 - Dig Down Under

Back in oz, time to figure out how and where we’re going to sell, and get to know our future audience...

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Ep 8 - All The Things
Podcast    Production   

Ep 8 - All The Things

This project is starting to get real, and fast!   With only a couple of weeks left before returning to Melbourne, there’s tons to learn and handle...

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Ep 7 - Meet And Greet
Podcast    Production   

Ep 7 - Meet And Greet

You know the nerves before a first date?  It was kind of like that before the first meeting with our potential co-packer...

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Ep 6 - Taste Test Alpha
Milestones    Podcast    Product   

Ep 6 - Taste Test Alpha

Holy moly, our first chocolate samples!  Now to find out what people think...

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It's Getting Real...
Logistics   

It's Getting Real...

.....and we have a production date from our co-packer!   Sweet deadlines!

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Hello Joyce. Hello Hong Kong!
Milestones    Team   

Hello Joyce. Hello Hong Kong!

Hong Kong is on!  We'll be launching there as well and Joyce is joining to make it happen!

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Ep 5 - A Brand Is Born
Branding    Podcast   

Ep 5 - A Brand Is Born

A name's all well and good, but we'll need a lot more to our identity if we want to stand out...

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Carton Chaos Conquered
Branding    Challenges    Production   

Carton Chaos Conquered

It's just a simple box design, how hard could it be?

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Not too hot, not too cold...
Challenges    Logistics   

Not too hot, not too cold...

Turns out chocolate is tricky.   It can melt on a hot day - which seems to be happening a lot more lately...

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The power of open
Mission   

The power of open

What does an audio editing app have to do with a vegan food company? Find out.

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Over the moon for Oatly
Branding   

Over the moon for Oatly

Can profit seeking companies help the cause?  I have an opinion...

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Ep 4 - Finding a Factory
Podcast    Production   

Ep 4 - Finding a Factory

Time to seek out a unicorn.  A unicorn in the form of the perfect chocolate co-packer to manufacture our product.  This'll be interesting...

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Ep 3 - Sweet Something
Podcast    Product   

Ep 3 - Sweet Something

Snappy name for the company? Yup.  Actual idea for the first product?  Yeah I should get onto that...

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Vegan names... to good homes
Mission   

Vegan names... to good homes

I'm giving away some unused domain names for vegan projects (got a bunch extra while searching for Bite Society and another project) Grab em while they're hot!

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Ep 2 - The Name Game
Branding    Podcast   

Ep 2 - The Name Game

Now that we're going ahead, we'll need a  snappy name for this lil startup…

A couple of hours should do it right?  Well, maybe not...

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Ep 1 - First Bite
Mission    Podcast   

Ep 1 - First Bite

In this debut episode, find out why I've decided to start a vegan food company.

That's right, me, with zero cooking skills or food industry background - crazy right?

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