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Where's Jumbo?
Challenges    Stockists   

Where's Jumbo?

A friend's pic provides a much needed wake up call!

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Meet Andrea
Branding    Team   

Meet Andrea

Meet the creative soul behind all the BITE graphics!

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50 Locations!
Milestones    Stockists   

50 Locations!

Today we hit our 50th location to stock our vegan milky chocs!

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Shipping Cartons To South East Asia
Challenges    Logistics   

Shipping Cartons To South East Asia

How to stop chocolates from melting when the destination country is over 30 degrees Celsius?

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The Simple Power of Chocolate...
Marketing    Mission   

The Simple Power of Chocolate...

Happy world (vegan) chocolate day!

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Team Work Makes...
Marketing    Team   

Team Work Makes...

What a great day for Grace and I...

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Divide and Conquer
Marketing    Team   

Divide and Conquer

So Grace and I are splitting up...

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Listen and Learn (about Stockists)
Challenges    Marketing    Stockists   

Listen and Learn (about Stockists)

Sometimes you learn valuable things, in this case about stockists, so obvious that...

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Kicking off our transparency project!
Finances    Milestones    Mission   

Kicking off our transparency project!

So we've sold 15,000 chocs in the 2 months since launch...

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Taste Test Learnings
Branding    Challenges    Product   

Taste Test Learnings

A taste test yields some pretty interesting results for expectations, positioning and awareness!

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First In-Store Launches!
Milestones   

First In-Store Launches!

The signage is back from printers just in time for first in-store launches...

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Sales Begin!
Logistics    Marketing    Milestones   

Sales Begin!

The moment of truth as I check the quality of the first batch before the first sales!

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Chocolates Have Landed!
Logistics    Milestones   

Chocolates Have Landed!

After many days of waiting, finally the chocolates cleared and arrived!

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The waiting game...
Challenges    Logistics   

The waiting game...

And now we play the waiting game...

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Not all unicorns and rainbows...
Challenges    Mission   

Not all unicorns and rainbows...

It's not all insta-perfect happy smiles. There's stress leading up to launch...

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Going (Ware) House Hunting
Logistics    Milestones   

Going (Ware) House Hunting

A home for our chocolate...

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Vegan Chocolates + Outreach = 💖
Mission   

Vegan Chocolates + Outreach = 💖

The first time we participated in an outreach event and it was pretty emotional...

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First order and first batch!
Milestones   

First order and first batch!

What a surreal few days!On Monday we got an email for our very first order...And 2 days later, today the first batch arrived into Hong Kong! Joyce opened up a carton and checked the chocolate, and it tasted and looked oh so fine!  (big relief - no melting or weirdness happening) It was a team effort to get things together, couldn't have done it without the plant-powered muscle movers... thanks guys! Kinda crazy to think this was just an idea a short number of months ago, now it's oh so real...#OneStepCloser #BiteForWhatsRight!

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Ep 10 - On The Dotted Line
Podcast    Product    Production   

Ep 10 - On The Dotted Line

Final prototype of our choc balls and bloks are ready for our first in-store taste test...

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First carton arrives!
Milestones    Team   

First carton arrives!

So imagine our surprise when the full carton arrived into Hong Kong last night, complete with all the final packaging 😳

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Ep 9 - Dig Down Under
Learning    Product   

Ep 9 - Dig Down Under

Back in oz, time to figure out how and where we’re going to sell, and get to know our future audience...

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Ep 8 - All The Things
Podcast    Production   

Ep 8 - All The Things

This project is starting to get real, and fast!   With only a couple of weeks left before returning to Melbourne, there’s tons to learn and handle...

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Ep 7 - Meet And Greet
Podcast    Production   

Ep 7 - Meet And Greet

You know the nerves before a first date?  It was kind of like that before the first meeting with our potential co-packer...

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Ep 6 - Taste Test Alpha
Milestones    Podcast    Product   

Ep 6 - Taste Test Alpha

Holy moly, our first chocolate samples!  Now to find out what people think...

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It's Getting Real...
Logistics   

It's Getting Real...

.....and we have a production date from our co-packer!   Sweet deadlines!

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Hello Joyce. Hello Hong Kong!
Milestones    Team   

Hello Joyce. Hello Hong Kong!

Hong Kong is on!  We'll be launching there as well and Joyce is joining to make it happen!

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Ep 5 - A Brand Is Born
Branding    Podcast   

Ep 5 - A Brand Is Born

A name's all well and good, but we'll need a lot more to our identity if we want to stand out...

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Carton Chaos Conquered
Branding    Challenges    Production   

Carton Chaos Conquered

It's just a simple box design, how hard could it be?

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Not too hot, not too cold...
Challenges    Logistics   

Not too hot, not too cold...

Turns out chocolate is tricky.   It can melt on a hot day - which seems to be happening a lot more lately...

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The power of open
Mission   

The power of open

What does an audio editing app have to do with a vegan food company? Find out.

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