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Blog — Stockists

Hello Soulfresh!
Milestones    Startup    Stockists   

Hello Soulfresh!

Big news!Happy to welcome our new Australian distributor Soulfresh!They'll be selling Bite in their portfolio, which includes in-house vegan brands including Nutty Bruce, Pico, Eaty and Wildly Good. We're excited at the potential, not only do they have a large national salesforce they also get the potential of plant-based foods and doing things different. Having a distributor also makes life easier for many stockists - no more struggling to get above large free shipping thresholds, as there are multiple products that can be delivered at once. Also they have relationships with a large amount of stockists, from small independents to...

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Carton Conversion
Branding    Learning    Production    Stockists   

Carton Conversion

Who said cardboard's boring?This week we made a leap to a new carton for our choc balls. What's the big deal? Well for one, we reduced the amount of units from 20 down to 12 to give more flexibility of ordering - something especially smaller stockists have asked for.But the other big change is that the carton now doubles as a shelf ready pack. As in, tear the top off and you're left with a nifty display case.Not only does this let us emphasize some of the key points in the design (vegan, ethical cocoa, recyclable etc) it also let's...

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Hello Supermarket!
Milestones    Stockists   

Hello Supermarket!

Big news, we're thrilled to launch into our first major chain. Our salted caramel and original choc balls are now available at PARKnSHOP, one of the 2 largest supermarkets in Hong Kong. Our HK fans can check Shop Finder on our website to discover which shops stock it.Personally, we're really happy to not only broaden our reach to show plant-based options can be tasty and affordable, but also will let us learn a lot and help inspire hopefully other vegan founders looking to get off the ground and break in...  

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Ep 15 - A Sweet Start
Challenges    Learning    Milestones    New Flavour    Podcast    Stockists   

Ep 15 - A Sweet Start

Before the end of 2019 we left you with the news that we were hoping to launch our new flavour into the world. So now the question remains... did we do it? And if so, how did we go? In our first episode of 2020 we talk all things salted caramel, an update on the launch so far, and where we're hoping to go next.      Click here to subscribe on Android or Apple iTunes   We'd love to hear from you.   Get in touch by email simon@bitesociety.com or katrina@bitesociety.com or @bitesociety on Instagram or Facebook Show notes So... what you've all been waiting to know. Have we launched our new flavour? ...

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Ambassador Program Launch!
Learning    Marketing    Stockists   

Ambassador Program Launch!

We're trying something new - our first ambassador program! The goal is to help us reach more stockists and also give fun freebies to our community (you beautiful peopleÂ đŸ„°) How it works: 1/ You have a fave local cafe or shop you think might stock our salted caramel choc balls * 2/ We'll send a free pack & goodies for you to enjoy, and also a pack for you to give the manager there to try - and put in a good word! 3/ Let us know how it went and we'll follow up with them To give it a...

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First Uni Stockist!
Milestones    Mission    Stockists   

First Uni Stockist!

Our first uni stockist ! Stoked to receive our first order from a campus, The University of Queensland! (level 4 in the union building) Hopefully it's the first of many we can make our way to - definitely want to be amongst the students who are going to fix stuff and make the world better in years to come :) This milestone is also meaningful personally. UQ is where my better half Grace studied teaching, and her eyes lit up when she heard the newsÂ đŸ„° Now if I can only figure out a way to get into Melb Uni.... 😂 ps - if...

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New Flavor, First Order!
Milestones    Product    Stockists   

New Flavor, First Order!

Woohoo, first order for Salted Caramel choc balls is in!Honesty, it's such a relief, especially heading the positive feedback from folks who've tried the pre-production samples (we're starting to get the feedback coming in, so far looking good) And for this order it feels great coming from our first stockist in QLD, The Green Edge - Brisbane's Largest Vegan Grocery Store & Cafe....Thanks Glenn and team for the support... can't wait to deliver to you later this month!

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Pre Production Sample Sending
Logistics    Marketing    Stockists   

Pre Production Sample Sending

It was a big rush to make it before the Auspost shut on Friday, but now our salted-caramel sample shipments have been sent out. These samples are pre-production (PP for short), which are basically finished samples with exact formulation and packaging.We got these in advance so we could final quality check the finished packaging as well as have a small number of units (1 carton = 20 units) to send out to get sales kickstarted.This is the so called "presales" period for the next 2 weeks until the actual production units are in the warehouses and ready to start shipping...

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Don't Assume About Customers
Learning    Marketing    Stockists   

Don't Assume About Customers

A few months back, we got an intro to a company in Europe who was interested in our chocs, but for a white label application.Ie - we supply the product but it would be on the shelves under their brand, rather than oursWhilst not in our original plan as we hope to build Bite Society into a brand folks love, the potential size of the project seemed worth to explore (our new contact had mentioned 1000's of shelves, which is orders of magnitude more than we have now...)After sending samples to them, explaining our unique aspects in the choc market,...

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Invoice Hunting #1
Finances    Learning    Stockists   

Invoice Hunting #1

Being a debt collector isn't the most inspiring part of this journey (and honestly something I've put off for a while), but wanted to share here for transparency and to share lessons learned as we go đŸ€So, the background - since we introduced our first products earlier this year, we've issued 141 invoices in Australia, with the majority paid on time and in full. In the last week, our freelance bookkeeper Carla has helped explain how to generate the list of outstanding amounts, to see what's missing after reconciliation (matching incoming amounts to invoices issued)Here's where we stand at the...

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Point of Sale Study
Learning    Marketing    Stockists   

Point of Sale Study

Oops, we forgot about point of sale materials...

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Where's Jumbo?
Challenges    Stockists   

Where's Jumbo?

A friend's pic provides a much needed wake up call!

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50 Locations!
Milestones    Stockists   

50 Locations!

Today we hit our 50th location to stock our vegan milky chocs!

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Listen and Learn (about Stockists)
Challenges    Marketing    Stockists   

Listen and Learn (about Stockists)

Sometimes you learn valuable things, in this case about stockists, so obvious that...

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