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Blog — Marketing

Hello Press Coverage!
Marketing    Mission   

Hello Press Coverage!

So lately we've started first few outreach to different media, in an attempt to try to get the Bite Society name and mission known.  We figure getting covered will not only help with attracting interest from potential partners (especially looking for international distributors) but as importantly, start to get our learnings and story out to the industry and hoepfully to reach other vegan founders / to be.  Which is kind of the bigger goal of the project. So was very happy to see this great article published by Food Navigator Asia, one of the learning news and analysis sites in...

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Design Drafting...
Branding    Marketing    Product   

Design Drafting...

So now the flavor test is complete, in parallel to locking things down with the copacker (checking ingredients, verifying pricing etc) we need to get a new SKU design ASAP. Decided in the interests of time and consistency to keep the current layout and elements, and mostly use colors and text changes to try to convey the different flavor (plus a little graphical flourish with jumbo's hair)We've now put it out for comment to our community... we'll see what potential changes may come up soon!

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Hello World, Hello Michal!
Marketing    Team   

Hello World, Hello Michal!

Welcome Michal, who's joining to help lead our global sales!

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Leadup to Launch
Marketing   

Leadup to Launch

Excited and nervewracked in the leadup to launch in Hong Kong....

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Relief of Reorders
Challenges    Marketing   

Relief of Reorders

Bringing new stockists is great, but getting reorders is even better...

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Point of Sale Study
Learning    Marketing    Stockists   

Point of Sale Study

Oops, we forgot about point of sale materials...

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The Simple Power of Chocolate...
Marketing    Mission   

The Simple Power of Chocolate...

Happy world (vegan) chocolate day!

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Team Work Makes...
Marketing    Team   

Team Work Makes...

What a great day for Grace and I...

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Divide and Conquer
Marketing    Team   

Divide and Conquer

So Grace and I are splitting up...

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Listen and Learn (about Stockists)
Challenges    Marketing    Stockists   

Listen and Learn (about Stockists)

Sometimes you learn valuable things, in this case about stockists, so obvious that...

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Sales Begin!
Logistics    Marketing    Milestones   

Sales Begin!

The moment of truth as I check the quality of the first batch before the first sales!

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