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Blog — Marketing

World's Longest Receipt?
Logistics    Marketing    Milestones   

World's Longest Receipt?

I think we just set the record for the world longest receipt 😅 (courtesy of sending a truckload of samples to all our newly appointed BITE ambassadors... go team go!!!) #bitetribe

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Ambassador Program Launch!
Learning    Marketing    Stockists   

Ambassador Program Launch!

We're trying something new - our first ambassador program! The goal is to help us reach more stockists and also give fun freebies to our community (you beautiful peopleÂ đŸ„°) How it works: 1/ You have a fave local cafe or shop you think might stock our salted caramel choc balls * 2/ We'll send a free pack & goodies for you to enjoy, and also a pack for you to give the manager there to try - and put in a good word! 3/ Let us know how it went and we'll follow up with them To give it a...

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Missing Mascots...
Branding    Marketing    Mission   

Missing Mascots...

As part of brainstorming designs for our possible new products for next year, we stumbled across this photo from a supermarket in Chile. What's striking is the lack of any mascots. No Captain Crunch, no Tony the Tiger, not a character to be seen...Turns out its part of new anti-obesity regulations introduced last year:"The Chilean government, facing skyrocketing rates of obesity, is waging war on unhealthy foods with a phalanx of marketing restrictions, mandatory packaging redesigns and labeling rules aimed at transforming the eating habits of 18 million people."Back to BITE, yes we want our chocolates to be loved and...

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Ep 12 - Flavor of the Future
Marketing    Podcast    Product   

Ep 12 - Flavor of the Future

Our first flavor SKU is just a couple short weeks away... in this episode we'll share all the behind-the-scenes prep as we get ready to launch it!      Click here to subscribe on Android or Apple iTunes   We'd love to hear from you.   Get in touch by email simon@bitesociety.com or katrina@bitesociety.com or @bitesociety on Instagram or Facebook Show notes In this episode we'll talk about how the new flavor SKU for our choc balls came about, where we're at and logistics and planning for the launch later this month!Back in August we knew we were starting to run out of choc balls from our first round, and that we needed...

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Pre Production Sample Sending
Logistics    Marketing    Stockists   

Pre Production Sample Sending

It was a big rush to make it before the Auspost shut on Friday, but now our salted-caramel sample shipments have been sent out. These samples are pre-production (PP for short), which are basically finished samples with exact formulation and packaging.We got these in advance so we could final quality check the finished packaging as well as have a small number of units (1 carton = 20 units) to send out to get sales kickstarted.This is the so called "presales" period for the next 2 weeks until the actual production units are in the warehouses and ready to start shipping...

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Confusing Labels
Learning    Marketing    Mission   

Confusing Labels

As an outsider, it's been eye-opening to learn about the tricks and tactics used in the food industry. As one example, ingredient labels, which are regulated to be ordered by weight. Let's look at this bottle of vinegar I saw this morning. Notice the ingredients listed as "Vinegar (Water, Vinegar)", rather than simply: "Water, Vinegar" Why would the company choose a more complicated (and confusingly circular) definition using a "compound" ingredient, rather than the simpler one? If I had to guess, it would be so that someone skimming the label quickly would just register Vinegar as the first word, which...

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Don't Assume About Customers
Learning    Marketing    Stockists   

Don't Assume About Customers

A few months back, we got an intro to a company in Europe who was interested in our chocs, but for a white label application.Ie - we supply the product but it would be on the shelves under their brand, rather than oursWhilst not in our original plan as we hope to build Bite Society into a brand folks love, the potential size of the project seemed worth to explore (our new contact had mentioned 1000's of shelves, which is orders of magnitude more than we have now...)After sending samples to them, explaining our unique aspects in the choc market,...

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Hello Press Coverage!
Marketing    Mission   

Hello Press Coverage!

So lately we've started first few outreach to different media, in an attempt to try to get the Bite Society name and mission known.  We figure getting covered will not only help with attracting interest from potential partners (especially looking for international distributors) but as importantly, start to get our learnings and story out to the industry and hoepfully to reach other vegan founders / to be.  Which is kind of the bigger goal of the project. So was very happy to see this great article published by Food Navigator Asia, one of the learning news and analysis sites in...

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Design Drafting...
Branding    Marketing    Product   

Design Drafting...

So now the flavor test is complete, in parallel to locking things down with the copacker (checking ingredients, verifying pricing etc) we need to get a new SKU design ASAP. Decided in the interests of time and consistency to keep the current layout and elements, and mostly use colors and text changes to try to convey the different flavor (plus a little graphical flourish with jumbo's hair)We've now put it out for comment to our community... we'll see what potential changes may come up soon!

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Hello World, Hello Michal!
Marketing    Team   

Hello World, Hello Michal!

Welcome Michal, who's joining to help lead our global sales!

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Leadup to Launch
Marketing   

Leadup to Launch

Excited and nervewracked in the leadup to launch in Hong Kong....

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Relief of Reorders
Challenges    Marketing   

Relief of Reorders

Bringing new stockists is great, but getting reorders is even better...

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Point of Sale Study
Learning    Marketing    Stockists   

Point of Sale Study

Oops, we forgot about point of sale materials...

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The Simple Power of Chocolate...
Marketing    Mission   

The Simple Power of Chocolate...

Happy world (vegan) chocolate day!

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Team Work Makes...
Marketing    Team   

Team Work Makes...

What a great day for Grace and I...

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Divide and Conquer
Marketing    Team   

Divide and Conquer

So Grace and I are splitting up...

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Listen and Learn (about Stockists)
Challenges    Marketing    Stockists   

Listen and Learn (about Stockists)

Sometimes you learn valuable things, in this case about stockists, so obvious that...

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Sales Begin!
Logistics    Marketing    Milestones   

Sales Begin!

The moment of truth as I check the quality of the first batch before the first sales!

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