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Blog — Learning

Invoice Hunting #1
Finances    Learning    Stockists   

Invoice Hunting #1

Being a debt collector isn't the most inspiring part of this journey (and honestly something I've put off for a while), but wanted to share here for transparency and to share lessons learned as we go 🤐So, the background - since we introduced our first products earlier this year, we've issued 141 invoices in Australia, with the majority paid on time and in full. In the last week, our freelance bookkeeper Carla has helped explain how to generate the list of outstanding amounts, to see what's missing after reconciliation (matching incoming amounts to invoices issued)Here's where we stand at the...

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Solving Mysteries
Challenges    Learning    Product   

Solving Mysteries

There are lots of mysteries in running a startup...🧐 Take our Choc Bloks: Michal and I were chatting yesterday about how they were moving slower in shops than Choc Balls, which have been selling at a nice pace (we're just about sold out). Yet, when I visited our first trial bulk test shop recently, the first 10kg of bulk bloks sold out faster than the balls. And also faster than the retail packs of the bloks in the same store. Why? Well that's a good question... Is it a branding issue, where our bloks and brand in general are less...

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Share Your Worries
Challenges    Learning    Mission   

Share Your Worries

Earlier this week I dropped off some new prototypes, and while I was waiting in the lobby of her building, I saw this brilliant "worry monster" display... How it works is that you write down your worry on a piece of paper and "feed" it to the monster, rather than letting it eat you up keeping it to yourself. Got me thinking about all the stress of running a small business, and all the worries that come up. There are tons, especially in the early days when you're struggling to find a product-market fit, and make things work with tough time...

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Beginning with Bulk
Learning    Product    Production   

Beginning with Bulk

In this coming batch, we're planning to include our first bulk stock for balls and bloks, so we can supply to food service and bulk shops...Today I took a look at the first test from the copacker for our bloks. Originally there were only going to be 4 bloks per bulk pack, but that didn't seem to make much sense in terms of reducing packaging...Asked why so low and the copacker was worried about the chocolate rubbing / marking in transit but we agreed that we would try out a larger 1kg amount with a lot more bloks and multiple...

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Point of Sale Study
Learning    Marketing    Stockists   

Point of Sale Study

Oops, we forgot about point of sale materials...

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Ep 9 - Dig Down Under
Learning    Product   

Ep 9 - Dig Down Under

Back in oz, time to figure out how and where we’re going to sell, and get to know our future audience...

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