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EP 16 - Ambassadors Assemble!

EP 16 - Ambassadors Assemble!

In last week's episode we mentioned that Bite Society had begun to trial a 'brand ambassador program'. This week, we thought we would delve deeper and explain what it is, how it's been going and why we're excited to be the first of (hopefully) many businesses to do it.     Click here to subscribe on Android or Apple iTunes   We'd love to hear from you.   Get in touch by email simon@bitesociety.com or katrina@bitesociety.com or @bitesociety on Instagram or Facebook Show notes  I guess it's time to get into the nitty gritty. What actually is an ambassador? And how does their role integrate into Bite Society as a project? It's important to take a...

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Ep 15 - A Sweet Start
Challenges    Learning    Milestones    New Flavour    Podcast    Stockists   

Ep 15 - A Sweet Start

Before the end of 2019 we left you with the news that we were hoping to launch our new flavour into the world. So now the question remains... did we do it? And if so, how did we go? In our first episode of 2020 we talk all things salted caramel, an update on the launch so far, and where we're hoping to go next.      Click here to subscribe on Android or Apple iTunes   We'd love to hear from you.   Get in touch by email simon@bitesociety.com or katrina@bitesociety.com or @bitesociety on Instagram or Facebook Show notes So... what you've all been waiting to know. Have we launched our new flavour? ...

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Ambassador Program Launch!
Learning    Marketing    Stockists   

Ambassador Program Launch!

We're trying something new - our first ambassador program! The goal is to help us reach more stockists and also give fun freebies to our community (you beautiful people¬†ūü•į) How it works: 1/ You have a fave local cafe or shop you think might stock our salted caramel choc balls * 2/ We'll send a free pack & goodies for you to enjoy, and also a pack for you to give the manager there to try - and put in a good word! 3/ Let us know how it went and we'll follow up with them To give it a...

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Smells Like Coconut?
Learning    Product   

Smells Like Coconut?

So our first launch tasting for salted caramel happened on Saturday.All went pretty well, roughly 1 in 4 people who tried went on to buy, lots of good feedback etcBut one funny thing - several times when I asked what they thought of the taste, I got "does it have coconut in it?" or "I can really taste the coconut" Which is weird because:A) there is no coconut in the formulationB) coconut has never come up in the prototype tastingsI was scratching my head until the end of the session when I was packing up and noticed just behind my...

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Learn Something New Every Day
Learning    Logistics   

Learn Something New Every Day

There should be a word for a breakthrough that's also embarrassing... 8 months after launching, only today do I discover how to use a packing tape gun. And realise out just how much faster it makes delivery prep. What used to take 5-10 minutes per carton now takes 1-2 minutes. Always good to learn something new every day ;) ps - lots of salted caramel balls traveling across the country today #mindblown

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Omnivores Support Veganism BUT
Challenges    Learning    Mission   

Omnivores Support Veganism BUT

Fascinating new research!Turns out more omnivores support veganism: "...most people already agree with the ethics of veganism and are aware of the benefits of vegan diets to the environment"BUT.... "barriers are practical matters of taste, PRICE, and convenience"Definitely lines up with our mission - to make veganism much more acceptable to the masses one critical aspect is lowering the cost to be competitive with animal-ag.For us, though we are one of the cheapest vegan milky chocs here in Aus, still a ways to go to reach true price parity with big dairy confectionery aisle pricing...#biteforwhatsrighthttps://www.sciencedaily.com/releases/2020/01/200108102257.htm

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Ep 14 - Wrapping Up
Challenges    Learning    Podcast   

Ep 14 - Wrapping Up

Christmas is creeping up and 2020 is just around the corner! In this episode we talk about the year so far and the top 5 things that we've learned during our time working on the project.     Click here to subscribe on Android or Apple iTunes   We'd love to hear from you.   Get in touch by email simon@bitesociety.com or katrina@bitesociety.com or @bitesociety on Instagram or Facebook Show notes In this episode we'll be sharing the top 5 takeaways from 2019 and what the year has taught us.It's safe to say that this year has been a big one, and stopping to take the time to reflect and share our key findings from...

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Paranoid Peace of Mind
Challenges    Finances    Learning   

Paranoid Peace of Mind

Call me paranoid, but one of my big fears is a lot of hard earned money being sent to the wrong bank account by accident. This fear comes from an incident a few years back in another company - a freelance designer I was working with gave an account number which had one digit wrong. As a result I sent a several hundred dollars into a black hole - we could never get that money back, despite pleading with the bank. Since then, every time I've been anal about checking and rechecking account details for large dollar transfers, especially overseas....

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Invoice Hunting #2
Challenges    Finances    Learning   

Invoice Hunting #2

So since starting our efforts a couple weeks back we've made some decent progress We're now down to a bit under $3k owing:- Total amount owing: $8090 -> $2980- Number of shops overdue: 31 -> 19- Median amount owing per shop: $189 -> $105- Average amount owing per shop: $289 -> $104 In particular it's been a relief to collect the 2 largest amounts owing.One preferred to pay by credit card rather than bank transfer (our only method til now). Turns out it was pretty easy to do setup with Square (they make the readers you swipe with in many...

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If At First You Don't Succeed...
Challenges    Learning   

If At First You Don't Succeed...

Often in a startup you get rejected, but then succeed after trying again later. Already in our first year it's happened many times...for example:Our first copacker rejected us originally, and only after trying a couple more times to explain ourselves and the vegan opportunity they gave us a shot to start discussions.A shop didn't want to work with us at launch because we didn't have a bulk option, and now we're back in discussions because we listened to the feedback and have added that option in the new batch next month. A new wholesaler rejected us before because they didn't...

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Confusing Labels
Learning    Marketing    Mission   

Confusing Labels

As an outsider, it's been eye-opening to learn about the tricks and tactics used in the food industry. As one example, ingredient labels, which are regulated to be ordered by weight. Let's look at this bottle of vinegar I saw this morning. Notice the ingredients listed as "Vinegar (Water, Vinegar)", rather than simply: "Water, Vinegar" Why would the company choose a more complicated (and confusingly circular) definition using a "compound" ingredient, rather than the simpler one? If I had to guess, it would be so that someone skimming the label quickly would just register Vinegar as the first word, which...

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Don't Assume About Customers
Learning    Marketing    Stockists   

Don't Assume About Customers

A few months back, we got an intro to a company in Europe who was interested in our chocs, but for a white label application.Ie - we supply the product but it would be on the shelves under their brand, rather than oursWhilst not in our original plan as we hope to build Bite Society into a brand folks love, the potential size of the project seemed worth to explore (our new contact had mentioned 1000's of shelves, which is orders of magnitude more than we have now...)After sending samples to them, explaining our unique aspects in the choc market,...

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Listen to What's Important
Challenges    Learning   

Listen to What's Important

Funny pic, with an important reminder for us. Too often in a new startup, it's easy to pay more attention to friendly users and partners feedback, and miss other issues or wider feedback, whether it's on product or distribution or branding etc...I guess that reaction is natural especially in a startup where your product is so tightly linked to your own identity (after all, it is your own baby, and I've never met a new parent who didn't adore their little one).Also combined with the fact that folks prefer to focus on the positive and stay away from negatives when giving...

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Invoice Hunting #1
Finances    Learning    Stockists   

Invoice Hunting #1

Being a debt collector isn't the most inspiring part of this journey (and honestly something I've put off for a while), but wanted to share here for transparency and to share lessons learned as we go ūü§źSo, the background - since we introduced our first products earlier this year, we've issued 141 invoices in Australia, with the majority paid on time and in full. In the last week, our freelance bookkeeper Carla has helped explain how to generate the list of outstanding amounts, to see what's missing after reconciliation (matching incoming amounts to invoices issued)Here's where we stand at the...

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Solving Mysteries
Challenges    Learning    Product   

Solving Mysteries

There are lots of mysteries in running a startup...ūüßź Take our Choc Bloks: Michal and I were chatting yesterday about how they were moving slower in shops than Choc Balls, which have been selling at a nice pace (we're just about sold out). Yet, when I visited our first trial bulk test shop recently, the first 10kg of bulk bloks sold out faster than the balls. And also faster than the retail packs of the bloks in the same store. Why? Well that's a good question... Is it a branding issue, where our bloks and brand in general are less...

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Share Your Worries
Challenges    Learning    Mission   

Share Your Worries

Earlier this week I dropped off some new prototypes, and while I was waiting in the lobby of her building, I saw this brilliant "worry monster" display... How it works is that you write down your worry on a piece of paper and "feed" it to the monster, rather than letting it eat you up keeping it to yourself. Got me thinking about all the stress of running a small business, and all the worries that come up. There are tons, especially in the early days when you're struggling to find a product-market fit, and make things work with tough time...

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Beginning with Bulk
Learning    Product    Production   

Beginning with Bulk

In this coming batch, we're planning to include our first bulk stock for balls and bloks, so we can supply to food service and bulk shops...Today I took a look at the first test from the copacker for our bloks. Originally there were only going to be 4 bloks per bulk pack, but that didn't seem to make much sense in terms of reducing packaging...Asked why so low and the copacker was worried about the chocolate rubbing / marking in transit but we agreed that we would try out a larger 1kg amount with a lot more bloks and multiple...

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Point of Sale Study
Learning    Marketing    Stockists   

Point of Sale Study

Oops, we forgot about point of sale materials...

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Ep 9 - Dig Down Under
Learning    Product   

Ep 9 - Dig Down Under

Back in oz, time to figure out how and where we’re going to sell, and get to know our future audience...

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