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Blog — Challenges

Stockist Planning

Stockist Planning

4 months and 69 retail locations later, it's clear we need more structure to help us manage our stockists...

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Relief of Reorders
Challenges    Marketing   

Relief of Reorders

Bringing new stockists is great, but getting reorders is even better...

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Where's Jumbo?
Challenges    Stockists   

Where's Jumbo?

A friend's pic provides a much needed wake up call!

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Shipping Cartons To South East Asia
Challenges    Logistics   

Shipping Cartons To South East Asia

How to stop chocolates from melting when the destination country is over 30 degrees Celsius?

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Listen and Learn (about Stockists)
Challenges    Marketing    Stockists   

Listen and Learn (about Stockists)

Sometimes you learn valuable things, in this case about stockists, so obvious that...

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Taste Test Learnings
Branding    Challenges    Product   

Taste Test Learnings

A taste test yields some pretty interesting results for expectations, positioning and awareness!

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The waiting game...
Challenges    Logistics   

The waiting game...

And now we play the waiting game...

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Not all unicorns and rainbows...
Challenges    Mission   

Not all unicorns and rainbows...

It's not all insta-perfect happy smiles. There's stress leading up to launch...

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Carton Chaos Conquered
Branding    Challenges    Production   

Carton Chaos Conquered

It's just a simple box design, how hard could it be?

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Not too hot, not too cold...
Challenges    Logistics   

Not too hot, not too cold...

Turns out chocolate is tricky.   It can melt on a hot day - which seems to be happening a lot more lately...

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