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Blog — Challenges

Listen to What's Important
Challenges    Learning   

Listen to What's Important

Funny pic, with an important reminder for us. Too often in a new startup, it's easy to pay more attention to friendly users and partners feedback, and miss other issues or wider feedback, whether it's on product or distribution or branding etc...I guess that reaction is natural especially in a startup where your product is so tightly linked to your own identity (after all, it is your own baby, and I've never met a new parent who didn't adore their little one).Also combined with the fact that folks prefer to focus on the positive and stay away from negatives when giving...

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Shape Shifting?
Branding    Challenges    Product   

Shape Shifting?

Behind the scenes flashback 👨‍🔬This morning was cleaning up after the World Vegan Day and stumbled across our prototype for an oval shape choc... This was from the time a few months back when we were grappling with correcting the expectation of what we are (a crispy rice choc), and what we aren't (a clone of an existing dairy product).One idea was to make our shape different and we thought we'd give ovals a go to see how they looked. They turned out well functionally, but among our crew weren't really sold how they looked vs classic sphere.So instead we...

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Solving Mysteries
Challenges    Learning    Product   

Solving Mysteries

There are lots of mysteries in running a startup...🧐 Take our Choc Bloks: Michal and I were chatting yesterday about how they were moving slower in shops than Choc Balls, which have been selling at a nice pace (we're just about sold out). Yet, when I visited our first trial bulk test shop recently, the first 10kg of bulk bloks sold out faster than the balls. And also faster than the retail packs of the bloks in the same store. Why? Well that's a good question... Is it a branding issue, where our bloks and brand in general are less...

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Share Your Worries
Challenges    Learning    Mission   

Share Your Worries

Earlier this week I dropped off some new prototypes, and while I was waiting in the lobby of her building, I saw this brilliant "worry monster" display... How it works is that you write down your worry on a piece of paper and "feed" it to the monster, rather than letting it eat you up keeping it to yourself. Got me thinking about all the stress of running a small business, and all the worries that come up. There are tons, especially in the early days when you're struggling to find a product-market fit, and make things work with tough time...

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Barcode Fail
Challenges    Logistics   

Barcode Fail

In a startup there's always unexpected setbacks, and this morning we ran into another...

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Stockist Planning

Stockist Planning

4 months and 69 retail locations later, it's clear we need more structure to help us manage our stockists...

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Relief of Reorders
Challenges    Marketing   

Relief of Reorders

Bringing new stockists is great, but getting reorders is even better...

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Where's Jumbo?
Challenges    Stockists   

Where's Jumbo?

A friend's pic provides a much needed wake up call!

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Shipping Cartons To South East Asia
Challenges    Logistics   

Shipping Cartons To South East Asia

How to stop chocolates from melting when the destination country is over 30 degrees Celsius?

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Listen and Learn (about Stockists)
Challenges    Marketing    Stockists   

Listen and Learn (about Stockists)

Sometimes you learn valuable things, in this case about stockists, so obvious that...

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Taste Test Learnings
Branding    Challenges    Product   

Taste Test Learnings

A taste test yields some pretty interesting results for expectations, positioning and awareness!

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The waiting game...
Challenges    Logistics   

The waiting game...

And now we play the waiting game...

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Not all unicorns and rainbows...
Challenges    Mission   

Not all unicorns and rainbows...

It's not all insta-perfect happy smiles. There's stress leading up to launch...

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Carton Chaos Conquered
Branding    Challenges    Production   

Carton Chaos Conquered

It's just a simple box design, how hard could it be?

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Not too hot, not too cold...
Challenges    Logistics   

Not too hot, not too cold...

Turns out chocolate is tricky.   It can melt on a hot day - which seems to be happening a lot more lately...

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