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Blog — Branding

Decisions, Decisions.
Branding    Challenges    Product   

Decisions, Decisions.

We're going through an interesting discussion for a potential new product, now in early prototyping. One of the things we have to figure out is weight and form-factor, and the resulting tradeoffs when it comes to price and physical attributes. For example, we can go down a "bigger" path, for example like the custom mould like the square on the left, with multiple snap-able pieces. This would be a more unique look, better for branding, and a larger size lets us have more shelf front facing area on the package, to grab attention. On the downside, a larger product is...

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Missing Mascots...
Branding    Marketing    Mission   

Missing Mascots...

As part of brainstorming designs for our possible new products for next year, we stumbled across this photo from a supermarket in Chile. What's striking is the lack of any mascots. No Captain Crunch, no Tony the Tiger, not a character to be seen...Turns out its part of new anti-obesity regulations introduced last year:"The Chilean government, facing skyrocketing rates of obesity, is waging war on unhealthy foods with a phalanx of marketing restrictions, mandatory packaging redesigns and labeling rules aimed at transforming the eating habits of 18 million people."Back to BITE, yes we want our chocolates to be loved and...

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Shape Shifting?
Branding    Challenges    Product   

Shape Shifting?

Behind the scenes flashback 👨‍🔬This morning was cleaning up after the World Vegan Day and stumbled across our prototype for an oval shape choc... This was from the time a few months back when we were grappling with correcting the expectation of what we are (a crispy rice choc), and what we aren't (a clone of an existing dairy product).One idea was to make our shape different and we thought we'd give ovals a go to see how they looked. They turned out well functionally, but among our crew weren't really sold how they looked vs classic sphere.So instead we...

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Design Drafting...
Branding    Marketing    Product   

Design Drafting...

So now the flavor test is complete, in parallel to locking things down with the copacker (checking ingredients, verifying pricing etc) we need to get a new SKU design ASAP. Decided in the interests of time and consistency to keep the current layout and elements, and mostly use colors and text changes to try to convey the different flavor (plus a little graphical flourish with jumbo's hair)We've now put it out for comment to our community... we'll see what potential changes may come up soon!

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Meet Andrea
Branding    Team   

Meet Andrea

Meet the creative soul behind all the BITE graphics!

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Taste Test Learnings
Branding    Challenges    Product   

Taste Test Learnings

A taste test yields some pretty interesting results for expectations, positioning and awareness!

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Ep 5 - A Brand Is Born
Branding    Podcast   

Ep 5 - A Brand Is Born

A name's all well and good, but we'll need a lot more to our identity if we want to stand out...

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Carton Chaos Conquered
Branding    Challenges    Production   

Carton Chaos Conquered

It's just a simple box design, how hard could it be?

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Over the moon for Oatly
Branding   

Over the moon for Oatly

Can profit seeking companies help the cause?  I have an opinion...

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Ep 2 - The Name Game
Branding    Podcast   

Ep 2 - The Name Game

Now that we're going ahead, we'll need a  snappy name for this lil startup

A couple of hours should do it right?  Well, maybe not...

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