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Blog — Branding

Design Drafting...
Branding    Marketing    Product   

Design Drafting...

So now the flavor test is complete, in parallel to locking things down with the copacker (checking ingredients, verifying pricing etc) we need to get a new SKU design ASAP. Decided in the interests of time and consistency to keep the current layout and elements, and mostly use colors and text changes to try to convey the different flavor (plus a little graphical flourish with jumbo's hair)We've now put it out for comment to our community... we'll see what potential changes may come up soon!

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Meet Andrea
Branding    Team   

Meet Andrea

Meet the creative soul behind all the BITE graphics!

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Taste Test Learnings
Branding    Challenges    Product   

Taste Test Learnings

A taste test yields some pretty interesting results for expectations, positioning and awareness!

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Ep 5 - A Brand Is Born
Branding    Podcast   

Ep 5 - A Brand Is Born

A name's all well and good, but we'll need a lot more to our identity if we want to stand out...

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Carton Chaos Conquered
Branding    Challenges    Production   

Carton Chaos Conquered

It's just a simple box design, how hard could it be?

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Over the moon for Oatly
Branding   

Over the moon for Oatly

Can profit seeking companies help the cause?  I have an opinion...

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Ep 2 - The Name Game
Branding    Podcast   

Ep 2 - The Name Game

Now that we're going ahead, we'll need a  snappy name for this lil startup

A couple of hours should do it right?  Well, maybe not...

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