Behind the scenes flashback šØāš¬This morning was cleaning up after the World Vegan Day and stumbled across our prototype for an oval shape choc... This was from the time a few months back when we were grappling with correcting the expectation of what we are (a crispy rice choc), and what we aren't (a clone of an existing dairy product).One idea was to make our shape different and we thought we'd give ovals a go to see how they looked. They turned out well functionally, but among our crew weren't really sold how they looked vs classic sphere.So instead we...
So now the flavor test is complete, in parallel to locking things down with the copacker (checking ingredients, verifying pricing etc) we need to get a new SKU design ASAP.
Decided in the interests of time and consistency to keep the current layout and elements, and mostly use colors and text changes to try to convey the different flavor (plus a little graphical flourish with jumbo's hair)We've now put it out for comment to our community... we'll see what potential changes may come up soon!
