As part of brainstorming designs for our possible new products for next year, we stumbled across this photo from a supermarket in Chile.
What's striking is the lack of any mascots. No Captain Crunch, no Tony the Tiger, not a character to be seen...
Turns out its part of new anti-obesity regulations introduced last year:
"The Chilean government, facing skyrocketing rates of obesity, is waging war on unhealthy foods with a phalanx of marketing restrictions, mandatory packaging redesigns and labeling rules aimed at transforming the eating habits of 18 million people."
Back to BITE, yes we want our chocolates to be loved and preferred by adults and kids over their dairy alternatives, but seeing this pic has us thinking about how we've used our cute activist monster "Jumbo" in our package... and whether that makes sense going forward.
On one hand we are healthier than your typical dairy choc (less sugar, no dairy, healthy prebiotic plant fibers etc) but I'd be the first to say our product is a treat, not a health product.
So... the packaging for the new choc balls (original and salted caramel) is already locked in but this topic is definitely food for thought for future labelling....