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Hello Soulfresh!

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Big news!

Happy to welcome our new Australian distributor Soulfresh!

They'll be selling Bite in their portfolio, which includes in-house vegan brands including Nutty Bruce, Pico, Eaty and Wildly Good. We're excited at the potential, not only do they have a large national salesforce they also get the potential of plant-based foods and doing things different.

Having a distributor also makes life easier for many stockists - no more struggling to get above large free shipping thresholds, as there are multiple products that can be delivered at once. Also they have relationships with a large amount of stockists, from small independents to larger chains and of course deep knowledge in the business.

For us it's a new chapter going from a direct sales to indirect model in Australia (other countries are already via distributors). This will help us grow on our mission to more accessible vegan foods everywhere, also help free up logistics cycles to help other vegan startups.

On a personal note, am thankful for all the support of our early stockists in helping us get off the ground and look forward to serving you all together with our new partner.