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First In-Store Launches!

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Lots of fun today - Katrina and I did the in-store launches with The Cruelty Free Shop in Sydney and Melbourne.

Met a whole bunch of people who tried the samples - roughly half had heard of the product and half were finding out for the first time. Of those that tried, more than half went on to directly buy without any prompting, which was super encouraging! 

On a side note, the big "jumbo" mascot came back from the printers and lil dude is ****waaaay*** bigger than I expected (next time check the dimensions carefully)... in fact lucky it only just fit into the car, after putting down all the seats... anyway he turned out super cute and looking forward to take him out more very soon...