Who said cardboard's boring?
This week we made a leap to a new carton for our choc balls.
What's the big deal?
Well for one, we reduced the amount of units from 20 down to 12 to give more flexibility of ordering - something especially smaller stockists have asked for.
But the other big change is that the carton now doubles as a shelf ready pack. As in, tear the top off and you're left with a nifty display case.
Not only does this let us emphasize some of the key points in the design (vegan, ethical cocoa, recyclable etc) it also let's us easily be stocked in more counters and shelves, which we couldn't before. It's also less work for stockists.
Pretty excited to see how they go "live"!
Your cardboard afficianados at Bite Society