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Supporting Animal Liberation Victoria
Mission   

Supporting Animal Liberation Victoria

Dropped off some donated choc bloks to Emma from the Animal Liberation Victoria team this morning 🌱They'll be including them in their goodie bag for their big Vegala - Exclusively Vegan Cocktail Party, which is shaping up to be an amazing event... If you're in Melbourne on Oct 26th, want to support a great cause and have a brilliant night grab your tickets hereLovely to meet Emma, Noah, Eric from the team, who get a lot done with very little... got to love that spirit!It's interesting about how we think about donations to non profits and mission aligned charities.  On...

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Design Drafting...
Branding    Marketing    Product   

Design Drafting...

So now the flavor test is complete, in parallel to locking things down with the copacker (checking ingredients, verifying pricing etc) we need to get a new SKU design ASAP. Decided in the interests of time and consistency to keep the current layout and elements, and mostly use colors and text changes to try to convey the different flavor (plus a little graphical flourish with jumbo's hair)We've now put it out for comment to our community... we'll see what potential changes may come up soon!

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Flavor Test Results Are In !
Milestones    Product    Production   

Flavor Test Results Are In !

Results are in.... aaaand we have a winner! To recap, we compared 3 new flavors (strawberry, peanut butter and salted caramel) vs the original, in anonymous "self serve" written poll. Not exactly a fair test as the original is production quality (better finish and texture) vs much rougher prototypes, but still accurate way to compare the 3 flavors. Anyway enough small talk... ....the winner is... SALTED CARAMEL ! 😍 Even being a prototype it slightly beat out the production original, with strawberry coming in next then peanut butter. Have to admit it was a huge relief, had been worried that we...

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Beginning with Bulk
Learning    Product    Production   

Beginning with Bulk

In this coming batch, we're planning to include our first bulk stock for balls and bloks, so we can supply to food service and bulk shops...Today I took a look at the first test from the copacker for our bloks. Originally there were only going to be 4 bloks per bulk pack, but that didn't seem to make much sense in terms of reducing packaging...Asked why so low and the copacker was worried about the chocolate rubbing / marking in transit but we agreed that we would try out a larger 1kg amount with a lot more bloks and multiple...

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New Flavor Prototypes!
Product    Production   

New Flavor Prototypes!

Yesterday the new flavoured prototypes of our choc balls arrived for testing!We have a strawberry, peanut butter and salted caramel flavor to get "blind" feedback on, which I'm trying to get done by the weekend. This has come together really quickly triggered by a series of events...- our first batch of balls are running out- so we need to lock in next production asap (long leadtimes)- so it's the only window to introduce new flavors (as we do large runs to keep costs down, we can't do small batches)- but first we need to test themAm as excited as I...

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Hello World, Hello Michal!
Marketing    Team   

Hello World, Hello Michal!

Welcome Michal, who's joining to help lead our global sales!

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Stockist Planning

Stockist Planning

4 months and 69 retail locations later, it's clear we need more structure to help us manage our stockists...

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Leadup to Launch
Marketing   

Leadup to Launch

Excited and nervewracked in the leadup to launch in Hong Kong....

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Relief of Reorders
Challenges    Marketing   

Relief of Reorders

Bringing new stockists is great, but getting reorders is even better...

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Point of Sale Study
Learning    Marketing    Stockists   

Point of Sale Study

Oops, we forgot about point of sale materials...

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Where's Jumbo?
Challenges    Stockists   

Where's Jumbo?

A friend's pic provides a much needed wake up call!

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Meet Andrea
Branding    Team   

Meet Andrea

Meet the creative soul behind all the BITE graphics!

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50 Locations!
Milestones    Stockists   

50 Locations!

Today we hit our 50th location to stock our vegan milky chocs!

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Shipping Cartons To South East Asia
Challenges    Logistics   

Shipping Cartons To South East Asia

How to stop chocolates from melting when the destination country is over 30 degrees Celsius?

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The Simple Power of Chocolate...
Marketing    Mission   

The Simple Power of Chocolate...

Happy world (vegan) chocolate day!

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Team Work Makes...
Marketing    Team   

Team Work Makes...

What a great day for Grace and I...

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Divide and Conquer
Marketing    Team   

Divide and Conquer

So Grace and I are splitting up...

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Listen and Learn (about Stockists)
Challenges    Marketing    Stockists   

Listen and Learn (about Stockists)

Sometimes you learn valuable things, in this case about stockists, so obvious that...

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Kicking off our transparency project!
Finances    Milestones    Mission   

Kicking off our transparency project!

So we've sold 15,000 chocs in the 2 months since launch...

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Taste Test Learnings
Branding    Challenges    Product   

Taste Test Learnings

A taste test yields some pretty interesting results for expectations, positioning and awareness!

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First In-Store Launches!
Milestones   

First In-Store Launches!

The signage is back from printers just in time for first in-store launches...

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Sales Begin!
Logistics    Marketing    Milestones   

Sales Begin!

The moment of truth as I check the quality of the first batch before the first sales!

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Chocolates Have Landed!
Logistics    Milestones   

Chocolates Have Landed!

After many days of waiting, finally the chocolates cleared and arrived!

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The waiting game...
Challenges    Logistics   

The waiting game...

And now we play the waiting game...

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Not all unicorns and rainbows...
Challenges    Mission   

Not all unicorns and rainbows...

It's not all insta-perfect happy smiles. There's stress leading up to launch...

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Going (Ware) House Hunting
Logistics    Milestones   

Going (Ware) House Hunting

A home for our chocolate...

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Vegan Chocolates + Outreach = 💖
Mission   

Vegan Chocolates + Outreach = 💖

The first time we participated in an outreach event and it was pretty emotional...

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First order and first batch!
Milestones   

First order and first batch!

What a surreal few days!On Monday we got an email for our very first order...And 2 days later, today the first batch arrived into Hong Kong! Joyce opened up a carton and checked the chocolate, and it tasted and looked oh so fine!  (big relief - no melting or weirdness happening) It was a team effort to get things together, couldn't have done it without the plant-powered muscle movers... thanks guys! Kinda crazy to think this was just an idea a short number of months ago, now it's oh so real...#OneStepCloser #BiteForWhatsRight!

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Ep 10 - On The Dotted Line
Podcast    Product    Production   

Ep 10 - On The Dotted Line

Final prototype of our choc balls and bloks are ready for our first in-store taste test...

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First carton arrives!
Milestones    Team   

First carton arrives!

So imagine our surprise when the full carton arrived into Hong Kong last night, complete with all the final packaging 😳

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